Was

 Eine Marke steht für die Unterscheidungskraft eines Unternehmens. In diesem Sinne ist das visuelle Erscheinungsbild oftmals der erste Kontaktpunkt um  Unterschiede, Haltung und Positionierung zu zeigen. das Ziel von fh+p ist es die Besonderheiten zu erkennen, herauszuarbeiten und daraus ein klares Grundgerüst zu entwickeln. Dann kann das Markengebäude mit all seinen Bausteinen konsequent errichtet werden. 

Corporate Design Konzept für Festpunkt

What

In the area of strategy,  produkt development and marketing we have developed main emphasis on the lighting industry. With the "Exilum" series from WILA the first powerful downlight family for general lighting was developed and introduced in the market. Followed by the "Alphabet" series. That concept was developed together with well knowed international Lighting design practices. 

A brand stands for a distinctive character of a company. In that manner the key visual design elements are often the first contact point to show differrences, attitude and a position. The goal of fh+p is it to discover the differrences, to carve them out and to create a clear scaffold out of it. After that the brand-building can be build consequently with all its building blocks.